SENIOR BRAND BUSINESS MANAGER - WOLF BLASS
The Role
An experienced, dynamic and commercial marketer is sought to head up the management of our Wolf Blass wine brand across the EMEA region. You will act as the local lead for the development of the Wolf Blass brand business plan across the UK, Europe, Middle East & Africa, liaising with and engaging senior regional stakeholders on all key initiatives. As the regional lead for the brand you will locally drive the agenda for all global brand developments and gain important insights from the EMEA Regional Business Unit.
Key responsibilities include:
• Responsible for achievement of the Wolf Blass EMEA P&L, driving growth and delivering results
• Accountable and responsible for the development fully integrated brand plans for the UK as well as the pan-EMEA Strategic Plan
• Responsible for brand portfolio management across the entire EMEA region
• Deliver against the customer and channel priorities in the EMEA region
• Monitor brand performance and develop clear action plans with cross functional engagement
• Review brand health, current and proposed in market activities, stock supply and NPD
• Develop of EMEA advertising, media and communication plans
• Evaluate promotion and advertising spend
• Provide insights around EMEA performance and represent brand in the EMEA Integrated Business Planning Portfolio Review
• Responsible for the successful management of all Stakeholders within both the Global and Regional teams
The Successful Applicant
• Extensive Brand Marketing experience within FMCG
• Commercial UK experience - European experience highly desirable
• Wine/Alcohol/Beverages marketing experience preferred
• Excellent Stakeholder Management Skills essential
• Strong collaboration and influencing skills
• Understanding of P&L drivers and management
• Autonomous self-starter
• Strong project management skills and portfolio management experience
• Qualified to degree level or higher
• Passion for wine
What's on offer?
For the right candidate, we offer a generous remuneration package, plus the opportunity to grow and develop a career with a truly world class leader on the global stage
Treasury Wine Estates markets an industry leading portfolio of international premium quality wines including Wolf Blass, Penfolds, Beringer, Lindeman's and Rosemount. Our wine brands are enjoyed by consumers all over the world. In a vibrant and dynamic category we believe in placing the consumer and the customer at the heart of everything we do.
.gif)
