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Asia Pacific


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Brand Ambassador (Wuhan or Chengdu or Beijing)

Apply now Job no: 751628
Work type: Regular
Location: China
Categories: Marketing/Communications

  • Primary Purpose of Role


    To educate & share the narrative of the TWE brands & wines to strengthen engagement across internal stakeholders, distributors, customers, consumers & media. Driving profitable growth & distribution of the focused portfolio whilst growing, enhancing & protecting brand awareness & equity.

  • Key Responsibilities/ Accountabilities:              


    Brand & Wine Education:

    ·         Lead training, education & immersion across China

    ·         Develop & implement customer & region specific education & training programs to ensure regional & customer goals are meet.

    ·          Ownership in the development & delivery of brand training tools & practices used by consumers & trade.


     Consumer Events & Public Relations:

    ·         Support the execution & delivery of localized events & public relations initiatives as the brand Representative; becoming the face of the brand in the absence of winemakers.

    ·         Develop & support strategic luxury brand activation as agreed with local field managers & the Penfolds brand manager.

    Business Development Support:

    ·         Support the sales team identified growth opportunities within key segments & customers.

    ·         Work with relevant sales & marketing contacts to ensure identified opportunities are successfully converted & then tracked.

    ·         Support local agents & sales representatives to identify & win significant sales & contracts, via brand

    Business Development Support Contd:

                engagement & education.

    ·         Work with sales team & key influencers to create events or partner with existing events to assist in achieving brand ambitions within the region.

    Regional Sales Team Liaison:

    ·         Develop & maintain strong relationships & levels of influence with the local sales team.

    ·         Work hand in hand with sales leadership to ensure brand goals & ambitions for region & customers are effectively planned for & executed.

    ·         Partner with the sales & local market distributors to identify SKUs requiring development & depletion support.

    ·         As requested by the sales team; develop & manage existing brand relationships with key distributor contacts & important image/prestige accounts, “hand-selling” TWE Luxury portfolio.

    ·         Work with sales to develop scorecards to measure local market success & report back to brand team on program activation & regional support.

    Work with sales team requirements to attend priority meetings where education & brand engagement is required.

     Customer/Consumer Contact:

    ·         Act as lead contact for top priority collectors that wish to create a personal relationship with the winery, nurturing those relationships to increase DTC wine sales as the Kalimna Club evolves & requires additional support.

     Market Analyst:

    ·         Report back to on local market conditions to assist with strategic planning, identifying markets that require support.

    ·         Stay ahead of trends & changes in the marketplace ensuring all information is fed to brand, sales & marketing teams.



Key challenges faced by this role in meeting goals/objectives



    • Engage all relative parties(distributor sales & marketing) to support behind training programs
    • Collaboratively work with regional team to understand trainees’ profile & tweak the training focus based on the regional feedback.
    • Must be willing to travel for work and flexible around working weekends and throughout key periods
    • Positively embrace change & the opportunities it presents whilst demonstrating the need to work smarter & with greater speed & flexibility.



            Qualifications and Experience:             


·         Minimum Level 3, preferred WSET L4

·         Advanced wine knowledge & or winemaking background.

·         Focused wine related institutions.

·         Hospitality background which encompasses a business degree.

·         Strong inter-personal skills.

·         Exceptional communication skills.

·         Ability to think creatively & challenge status quo.

·         Ability to quickly adapt & take ownership in start-up type environment.

·         Ability to understand & manage to superior financial returns.

·         Min 5 years’ experience in the trade either with Wholesaler or suppler management.

·         Have a proven track record in on-premise sales & educational expertise.

Advertised: AUS Eastern Standard Time
Applications close: AUS Eastern Standard Time

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