Work type


Asia Pacific


Job Alert Subscription

Sign up to job email alerts.

Register your Interest

Stay in touch with all our current and upcoming vacancies, and take the first step in defining your career at Treasury Wine Estates.

Existing Applications

Sign in to update your details and check the progress of your application.


PR Executive,HongKong

Apply now Job no: 751414
Work type: Permanent
Location: China
Categories: Marketing/Communications


      • Support North Asia PR Team to activate brand and corporate PR initiatives and drive ongoing media relations and results for the Mainland China, Hong Kong, Taiwan, Japan and South Korea markets – with a specific focus on Hong Kong, Taiwan and Japan.



    ·       Support North Asia PR Team with development and execution of brand building campaigns, events, announcements and initiatives including PR key messages and assets for local media partners to deliver positive coverage of TWE and its brands on key influence platforms (print, digital, social, broadcast)

    ·       Further establish direct media relationships for TWE and portfolio brands with influential wine, luxury, lifestyle, consumer news and trade media on the ground in Hong Kong and Macau

    ·       Support in the development and execution of PR messages and assets including press releases, fact sheets, PR photos and social media

    ·       Manage localisation of global PR campaign material where necessary

    ·       Liaise with sales team to ensure Hong Kong and North Asia customer driven PR activities are aligned to TWE regional PR strategy and support sales

    ·       Liaise with internal stakeholders and external agency staff to ensure that PR initiatives are seamlessly integrated with and amplified via digital channels working with social media agency; Provide input and feedback on social media copy and asset development

    ·       Manage simple Chinese translations for brand and PR content including brand video, global website, tasting notes, presentations, social media assets, press releases, etc.

    ·       Plan and manage logistics of media-focused tasting and winemaker events in Hong Kong and Macau

    ·       Manage Hong Kong media product loans and samples seeding program

    ·       Coordinate daily PR agency activities in conjunction with key stakeholders (PR Manager, Brand and Trade Marketing Managers) and lead the provision of clear, consolidated, constructive and timely feedback to guide agencies responses


    Key challenges faced by this role in meeting goals/objectives

    ·       Managing project timelines and meeting internal and external deadlines for various brand initiatives and responsibilities

      • Securing media interest, increase awareness, and drive media exposure results for TWE priority brands


    ·       University degree required

    ·       Background in PR, marketing, language or journalism required

    ·       PR agency or in-house internship experience preferred

    ·       Basic PR pitching, writing and brand marketing knowledge preferred

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Standard Time

Share this:

| More

Back Apply now Refer a friend